If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their marketing to the next level.
2 main options of Mobiles Apps Development and it's Pros & Cons
A native app is a smartphone application developed specifically for a mobile operating system. it not only has the advantage of faster performance but also the in-app interaction has a look and feel consistent with most of the other native apps on the device. Native applications have the significant advantage of being able to easily access and utilize the built-in capabilities of the user’s device (e.g., GPS, address book, camera, etc).