The Power of Your Business Logo
30 Jul 11:05 AM
The Power of Your Business Logo
Establishing your business branding!
A business without a logo is just no business at all.
Your company’s logo creates a brand identity that helps connect consumers to your products or services, establishing a sense of familiarity and trust.
Indeed, there are three general types of styles to choose from.
The first is a simple letter base, which simply uses letters with a unique font to help differentiate it and attain consumer familiarity. An example of this would be the Google logo, which has a recognizable style (and colors).
Second, there are more image-based, illustrative styles that explicitly indicate your business’ products or services. An example of this would be Burger King’s logo, which includes an illustration of a burger represented by two buns and wording in between.
Lastly, there is the symbol style, which uses a fairly vague graphic that does not inherently indicate any specific information about the company. Nike’s “check mark symbol” is one prime example of this.
Choosing A Design
Now it’s time to get creative. For newer businesses with unestablished reputations, it’s ideal to create a logo that indicates what service you provide.
Consider what your core company mission is. Do you have a mission statement already? That could be a great source of inspiration to keep you focused on what you’re all about.
If you offer a core product, such as selling/delivering flowers and bouquets, make a list of the key elements that define your services. An example of such a list would be flowers, bouquets, delivery trucks, romance, joy, human connections/bonds, etc. These archetypal themes surrounding your company can then be used as the basis for your logo.
It might be a great idea to check out what the competition is up to. Do you have any local competitors offering similar services to yours? What does their logo look like? Does it have a catchy appearance that you’ve come to recognize instantly?
Also, your design should be very concise. Think about McDonald’s golden arches logo. They are extremely minimal—it’s basically a yellow-colored “M.” Such an approach channels a message about the company that’s become universally-recognized. In your case, try to find a balance between minimal yet informative.
Be Bold—Stand Out
The impulse to emulate your competition might be strong, but this could be a major setback. Logos help companies stand out; flashy designs capture attention and lure in more customers.
Creating a design that is both unique yet informative will help ensure that you emerge from the information overload and attract interest.
The colors used on your logo play a bigger role than you might imagine. Marketers have known for many years about the impact that different colors have on different consumers.
Additionally, ink is very expensive in the world of printing. So whether you’re printing some flyers or yard signs with your logo on it, a multi-colored design could end up costing you.
Once again, minimalism will be your friend here. In fact, you can have multiple versions of your logo—a full-colored option or a black-and-white one. See if you can design one that looks great in both formats.
Work With The Pros
Creating a concept for a logo is one thing, but actually designing it yourself is another matter entirely. As bold and ambitious as you might be—or just strapped for cash—you do not want to skimp on quality when it comes to your logo.
These symbol designs may last you for years or decades, so it’s perfectly okay to invest in the best quality work. Consider hiring a graphic designer who can help bring your conceptual vision to life.
Such designers may be expensive, but there are many great alternative freelancing opportunities at more affordable rates. These professionals, who usually work through their own networks, often charge less than big, established firms.
Your job as a business person is to learn how to best communicate with graphic artists, both for better design and relationship results.
Finalizing And Protecting Your Logo
Once your logo is complete, don’t forget that it still needs to be protected. Your original creation is your intellectual property.
Get it trademarked so that you can spread it all over the place without concern for copyright infringement.
Any new online business can face enough challenges as it is. Creating a great, appealing, and recognizable logo can help get you established so much quicker in the eyes of all your customers.
Creating a great logo for your online startup is just as important—if not more so—because of the digital context of the internet where you need to brand your company across various social online accounts.