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Why Online Marketing Is Important Than Ever

3 Apr 11:10 AM

Why Online Marketing Is Important Than Ever


Importance for Small Businesses to go Online

"Ten years ago it may have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it's just a "duh" at this point," shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that "being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.""

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Online or Offline Marketing... Do You Have to Make a Choice?

Many businesses, particularly those that don't actually sell anything online, often complain that there's not enough time in the day to "do it all" and as a result, online marketing gets shoved to the side. Unfortunately, this isn't how customers make decisions. The reality is consumers - likely even you - turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn't the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers. As Servis explains, "leveraging your online and offline marketing together can more than double your efforts."

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""Consumers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time... which is online," Servis, a VP of Marketing with SnapRetail, firmly states.""

And that, friends, leads us to the single most important reason you need to be consistently and efficiently using online marketing as part of your sales strategy... customers. Customers are online, which mean you need to be, too.

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