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Why Your Business Needs Mobile Apps

13 Mar 04:08 PM

Why Your Business Needs Mobile Apps


7 Reason Your Business Needs Mobile Apps

If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their marketing to the next level.

Here are the top seven benefits of building your Company's Own Mobile App.

 

1. Be Visible to Customers at All Times

Statistics show that the average mobile users spends more than two hours a day their mobile device. It can be an advantage to your company app becomes a part of the users list of Apps. 

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

 

5. Improve Customer Engagement

Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

The most important reason why you should consider building your own mobile app is customer loyalty. Go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. It can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

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