8 keys to Ecommerce Success
4 Oct 06:10 PM
8 keys to Ecommerce Success
Make your online store Stand Out !
1. Your ecommerce site should look good – and function properly – across platforms and devices, especially mobile devices.
When designing your ecommerce site, make sure it can be viewed on whichever platform, browser and device your customers are using. Mobile optimization – how quickly your site will load on a mobile device and how text and images will look on a small screen – is particularly important as more consumers are using smartphones to research, browse and purchase items.
2. Your ecommerce site should feel credible and trustworthy.
“Be sure to have an SSL certificate and serve up your pages via https,” As an ecommerce site this is absolutely critical. Google will be unlikely to rank transaction-oriented sites that do not secure the transmission of private or financial information. More importantly your customers will be less likely to trust you or the safety of their credit card information.”
3. Your ecommerce site should be easy to navigate, so visitors can find what they’re looking for with minimal clicks.
The fastest way to lose a potential customer? Make it difficult for her to find what she’s looking for. Therefore it’s critical that ecommerce businesses make products easy to find, by having clear top-level navigation (menus) with product categories clearly labeled and pop out subcategories.
4. Your ecommerce site should have great original photos and helpful product descriptions.
People are very visual and will often form an opinion about your business and/or products within seconds of seeing your site. If you want to give people a good first impression and improve your conversions you need to have great imagery. High quality, professional photos are a must for increasing conversions. Customers want real pictures of your actual product. If you're selling someone else’s products it's worth it to take your own pictures and add something different to them that helps you stand out from the competition.
5. Your ecommerce site should feature customer reviews – and make it easy for customers to leave reviews.
Customers trust fellow customers much more than they trust retailers or brands trying to sell them something. Fortunately, ecommerce sites can make the most of digital word of mouth by providing online reviews and responding accordingly. Having product reviews drives traffic and conversion, by up to 44 percent. Shoppers expect unbiased and informative reviews from fellow shoppers to help drive their purchase decisions.
6. Your ecommerce site should provide excellent customer service (and not just on the site).
When you launch an ecommerce [site], you immediately have a 24x7 global business. Your customers will require pre-sale and post-sale customer service from you. A critical success factor is setting and managing the expectations for the availability and speed of your responses… and being prepared to track, manage and respond to all inquiries in a timely fashion. Focusing on your customers and making sure their expectations are consistently met is critical to your website’s success.
7. Checkout should be fast and easy.
The more steps it takes for customers to pay, the greater the chance they'll drop out. Ecommerce sites should offer a range of solutions to help speed up payments, from one-page checkouts to recurring purchases and the ability to save card details. Shoppers don't always want to create an account, but many ecommerce systems still require consumers to register for one before purchasing. To ensure shopping carts aren’t abandoned, ecommerce businesses should also have a guest checkout option.
8. Your ecommerce site – and team – should be social.
You may have a fabulous site, but if no one knows about, or is talking about it, it doesn’t matter. That’s why you need to promote your ecommerce business – and get others to promote it – on the popular social networks (i.e., Facebook, Twitter, Instagram and Pinterest).