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Why You Need an Ecommerce Blog

15 Sep 09:05 AM

Why You Need an Ecommerce Blog


The Power of Blogging

Adding a blog to your business/e-commerce site can impact your brand in ways that paid advertising can’t and that consumers are eager to respond to. In fact, choosing not to participate in the blogosphere could be putting you at a disadvantage and stunting your business growth. If you’re not sold on the idea just yet, here are 5 compelling reasons your ecommerce site needs a blog.

1. Blogs Build Trust

Blogs are a great way to restore that consumer trust and interest, because it gives you a place to add a personal, relatable flair on your website. 
Consistently populating a blog with tips, tricks, and news relevant to your products or services. In doing so you’ll demonstrate to users that you’re an authority worth trusting and investing in.

2.  A Blog Can Grow Your Following/Consumer Base

Keeping with the build-up of trust, you could amass an enormous following through your blog that will gain you the recognition of other industry authorities as well as consumers who are more interested in making purchases.
It can also lead to beneficial relationships, if not with consumers then with other professionals of similar disciplines. After developing your blog and letting it grow a bit, you can start seeking out guest blogging opportunities to get noticed and feature other useful bloggers on your website. 

3. Blogs Attract New Leads

Adding a blog component to your website opens up new pathways for customers to reach you that might otherwise not exist. By having a blog that consumers can interact with, you can better understand their preferences, styles, concerns, habits, trends, etc. There could be an entire niche you’re unaware of or insights you’re missing due to a lack of customer interaction.
Blogs open up a portal to not only communicate with your client base, but also create share-worthy content that attracts attention from leads you might have previously failed to target or overlook.

4. Blog Content Will Boost Your Site Rank and Grow Links

Long form content doesn’t always have an appropriate place to reside on ecommerce websites, which is why having a blog component is so helpful. You can populate the blog with keywords, phrases, and internal links that search engines can easily crawl and respond to.
Strictly from an SEO standpoint, having a blog for your business site is definitely considered a best practice and is one of the surest ways to out-perform your competitors. The sheer quantity of links produced from a blog shows search engines that your site is active and is getting significant user traffic.

5. It’s a Built-in Content Marketing Tool

Channeling your content marketing efforts towards your blog is a great way to cut your time spent strategizing in half. You can focus on promoting high quality, utility-based information that will sustain publicity across social media and professional platforms. The content generated by and for your blog can be shared across the internet and used as a catalyst for getting your brand the attention it needs to be successful.

Talk to Us at TG Solutions on More About Blogging & Content Marketing Strategy Now.

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